Subaru August sales up 35% on 2011 – Year-to-date up 25% – Ruge’s Subaru

4 Sep

CHERRY HILL, N.J., Sept. 4, 2012 / — Subaru of America, Inc. today reported sales of 28,293 vehicles for the month of August.  The company also reported year-to-date sales of 217,780, which represents an impressive 24.7 percent increase over prior year.

Sales for newly-refreshed Outback and Legacy models have increased 49 percent and 18 percent for the month respectively. Sales for the all-new Impreza — America’s most fuel efficient all-wheel drive vehicle — have increased 150 percent year-to-date.

Subaru is giving consumers exactly what they want – no-compromises, safe, and fun to drive vehicles,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “Our all-wheel drive SUVs and sedans are hitting the sweet spot for buyers.  We are also seeing an overwhelmingly positive reception for the newly-introduced BRZ sports car and expect similar sentiment when XV Crosstrek hits the showrooms this month.”

 

Carline Aug-12 Aug-11 % Chg Aug-12 Aug-11 % Chg
MTD MTD MTD YTD YTD YTD
Forester 6956 6429 8.20% 50505 49789 1.44%
Impreza 4719 2559 84.41% 49130 19658 149.92%
Impreza WRX 681 801 -14.98% 8450 8072 4.68%
Legacy 3872 3271 18.37% 31465 28199 11.58%
Outback 11285 7572 49.04% 74621 67184 11.07%
Tribeca 157 205 -23.41% 1399 1714 -18.38%
BRZ 623 0 0.00% 2210 0 0.00%
TOTAL 28293 20837 35.78% 217780 174616 24.72%

 

“Our strong sales are a result of Subaru owner loyalty and buyers coming to the brand for the first time,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.  “The mix of brand loyalty and new Subaru buyers represent a healthy foundation for aggressive sales growth we expect to achieve this year.”

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