Subaru July Sales Mark 8 Months of Sales Gains YTD sales up 23% – Ruge’s Subaru

2 Aug

Subaru of America, Inc. today reported record sales for the month of July of 25,183 vehicles, a 16 percent increase over July 2011. The company also reported year-to-date sales of 189,487 – an impressive 23 percent increase over prior year.

 

 

Month-over-month sales for the 36 MPG all-wheel drive Impreza doubled. The recently refreshed Outback – which is now available with new Eyesight driver assistance technology – saw a 10 percent sales increase over July 2011.

Subaru products represent safety, value and reliability, which is exactly what customers are looking for in these turbulent economic times,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “We are pleased to continue our trend of double digit monthly sales increases, and July represents the eighth consecutive month Subaru has established monthly sales records. The arrival of the all-new XV Crosstrek is right around the corner so we expect to see continued momentum into the second half of the year.”

        Carline     Jul-12 Jul-11 % Chg   Jul-12 Jul-11 % Chg
                    MTD    MTD    MTD     YTD    YTD    YTD
        Forester    6453   6218   3.78%   43549  43360  0.44%
        Impreza     4553   2162   110.59% 44411  17099  159.73%
        Impreza WRX 925    1098   -15.76% 7769   7271   6.85%
        Legacy      3321   3644   -8.86%  27593  24928  10.69%
        Outback     9282   8373   10.86%  63336  59612  6.25%
        Tribeca     151    235    -35.74% 1242   1509   -17.69%
        BRZ         498    0      0.00%   1587   0      0.00%
        TOTAL       25183  21730  15.89%  189487 153779 23.22%
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