Subaru Sales Skyrocket in May – Ruge’s Subaru

3 Jun

The sale of Subaru vehicles neared new territory in May — 30,000 units in one month.

“Strong demand and a great product lineup are driving record sales for Subaru,” said Thomas Doll, executive vice president and chief operating officer at Subaru of America Inc., which reported record-setting sales results for May.

The company sold 29,724 vehicles last month. That represents a whopping 48 percent increase over sales in May 2010.

“Demand for the Impreza has far exceeded expectations,” said Doll, who anticipates introductions of the all-new 2013 Outback and Legacy models later this year will keep the merry-go-round going. “With new product launches just around the corner, we know the upward sales trend will continue throughout the year.”

Among vehicles produced at the Subaru of Indiana Automotive Inc. plant in Lafayette:

• Sales of the Outback increased 9 percent over May of last year, to 9,192.

• Sales of the Legacy line shot up by 22 percent, to 4,462 units.

The success Subaru is having with the Outback and Legacy models is generating additional investment and hiring in Lafayette.

Last month, company officials were joined by Gov. Mitch Daniels in announcing plans to begin construction this summer on a 52,000-square-foot addition to SIA’s body assembly section. The $75 million expansion will require the hiring of approximately 100 new associates by 2014.

Also in May, Subaru reported initial sales results — 271 units — for the BRZ, a made-in-Japan sports car that is turning some heads.

The company on Friday also reported total vehicle year-to-date sales of 136,602, a 22 percent gain over the first five months of 2010.

“Subaru continues to have strong sales fueled by strong and desirable products such as the new Impreza. The excitement surrounding the BRZ sports car is … invigorating the brand with new consumers interested in checking out what Subaru has to offer,” said Kristen Andersson[ cq], senior analyst at TrueCar.com, a car buying site based in Santa Monica, Calif.

“With continued new products, an improving economy along with easier credit lending, Subaru will continue to post strong sales throughout the remainder of the year.”

Bill Cyphers, senior vice president of sales at Subaru of America, said arrival of the BRZ helped increase traffic in the company’s showrooms.

“We anticipate similar enthusiasm for the new XV Crosstrek, our exciting small crossover vehicle, when it arrives at dealerships later this year,” Cyphers said.

Written byMAX SHOWALTER
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