Subaru “doubles down” on North America after faltering in China – Ruge’s Subaru

15 May
2013 Subaru XV Crosstrek - front three-quarter view

By  Zach Bowman RSS feed

Posted May 14th 2012 1:29PM

Automotive News reports Subaru no longer plans to manufacture vehicles in China in the near future. The company had originally planned to begin building cars in the country by 2016, but has re-shifted its focus back toward North America. Subaru will now increase production at its Indiana facility while also investigating other ways to up capacity in NA. That could mean adding a new line in Indiana or building an entirely new facility.

It’s only been 10 months since Subaru announced it planned to build a manufacturing plant in China in just five years. Last year, the company said it planned to build 150,000 units per year in the People’s Republic and import an additional 30,000 vehicles. Those numbers have been slimmed to a more modest 100,000 units, all of which will be imports. While Yasuyuki Yoshinaga, the president of Fuji Heavy Industries, says he would still like to see Subaru have a factory in China, he doesn’t expect it to happen by 2016.

In the meantime, Subaru has also increased its North American sales targets from 380,000 units to 410,000.



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