Subaru of America, Inc. Reports Best April Sales In Company History – Ruges Subaru

1 May

April marks fifth consecutive month of sales gains for the brand

CHERRY HILL, N.J., May 1, 2012 /PRNewswire via COMTEX/ — Subaru of America, Inc. today reported record sales for April 2012 of 26,310 vehicles, a six percent gain over April 2011. The company also reported year-to-date sales of 106,878, a 16 percent gain over prior year.

 

Year-to-date sedan sales for the brand have also increased with the all-new Impreza up 157 percent over prior year and Legacy sales up 12 percent.

“Subaru sales have exceeded 100,000 in four months – a first in our company’s 44 year history,” said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. “With new vehicle introductions on the horizon, we expect 2012 to be another banner year for our brand.”

        Carline     Apr-12 Apr-11 % Chg   Apr-12 Apr-11 % Chg
                    MTD    MTD    MTD     YTD    YTD    YTD
        Forester    5666   6714   -15.61% 22540  26483  -14.89%
        Impreza     6791   3029   124.20% 27891  10816  157.87%
        Impreza WRX 1352   1338   1.05%   4181   4921   -15.04%
        Legacy      3799   3975   -4.43%  15916  14195  12.12%
        Outback     8548   9465   -9.69%  35608  34894  2.05%
        Tribeca     154    241    -36.10% 742    910    -18.46%
        TOTAL       26310  24762  6.25%   106878 92219  15.90%

“More people than ever are shopping the Subaru brand,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “The all-new Impreza continues its very strong launch and we are working to match demand with supply. This positive sales momentum will certainly continue throughout the year.”

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